NBCUniversal CEO Jeff Shell in an interview published by the Wall Street Journal Tuesday said the movie has been rented 5 million times and has grossed $100 million in sales, netting Universal more revenue in three weeks than the original “Trolls” movie scored over five months at the domestic box office. This comes after Universal released the “Trolls” sequel, originally planned for a traditional theatrical run, on PVOD for $19.99 after theaters closed their doors. “This radical change by Universal to the business model that currently exists between our two companies represents nothing but downside for us and is categorically unacceptable to AMC Entertainment,” he wrote in the letter to Universal chairman Donna Langley. AMC Theatres took that as the first shot in a war: The country’s largest theater chain will no longer play any Universal films in its 1,000 cinemas worldwide - if studios wants to break the longstanding theatrical window system, AMC is demanding a seat at the table, CEO Adam Aron wrote in a letter. We look forward to having additional private conversations with our exhibition partners but are disappointed by this seemingly coordinated attempt from AMC and NATO to confuse our position and our actions.”Įarlier: Universal Pictures’ PVOD experiment in “ Trolls World Tour” turned out to be so lucrative, that the studio announced Tuesday it would begin releasing first-run movies on demand as well as in theaters. As we stated earlier, going forward, we expect to release future films directly to theatres, as well as on PVOD when that distribution outlet makes sense. We absolutely believe in the theatrical experience and have made no statement to the contrary. Our desire has always been to efficiently deliver entertainment to as wide an audience as possible. In fact, given the choice of not releasing ‘Trolls: World Tour,’ which would not only have prevented consumers from experiencing the movie but also negatively impacted our partners and employees, the decision was clear. Based on the enthusiastic response to the film, we believe we made the right move.
“Our goal in releasing ‘Trolls: World Tour’ on PVOD was to deliver entertainment to people who are sheltering at home, while movie theatres and other forms of outside entertainment are unavailable.
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